Fairchild Management Group (FMG) is the result of an exploding global Triathlon market.  The trend-setting Triathlon market is a niche that can most often make or break a new brand.  In today's times of ever changing products and consumer demands, companies must rely on an arsenal of marketing and promotional strategies that will keep you one step ahead of the competition and in the consumer’s eye.  FMG is the worlds premiere Triathlon Marketing Agency that is devoted to representing the sport of Triathlon, its athletes and events.

We are a very specialized agency in that we not only understand the Triathlon lifestyle - we live it day in and day out!  It’s this passion and knowledge about the sport that provides our clients with the comfort of knowing they are united with an agency that is made up of the very market they are trying to reach.  We take immense pride in our commitment to please our clients and the manner in which we help promote their line of products.

FMG is the sole resource necessary to meet your needs when targeting the Triathlon community.  We are the quintessential place to find marketing consultation, public relations assistance, as well as athlete and event sponsorships that will help meet your organizations promotional, sales, and marketing needs.

“There are only a few things in this life that will capture your heart and soul… pursue those things.  For me, Triathlon is one of those things!”  ~  Owner, Scott Fairchild

68% of Triathletes are men: while the sport is male dominated, more women are entering the tri scene, thanks to women-specific training and programs and races, such as the Danskin Triathlon Series.

66% are between the ages of 30-49: Most people who sign up for a Triathlon have reached a point in their life where they need a new type of challenge.

45% live in five states: California, Texas, Florida, Illinois, and New York.

91% have completed their 4-year degree or higher: Triathletes’ resumes typically ooze with all kinds of achievements.

57% have an annual income greater than $90,000: You don’t have to be wealthy to be a Triathlete, but this bunch tends to do everything well, so a nice income is no surprise.

“The common thread that ties most Triathletes together is that they are goal-driven,” explains the editor and publisher of Competitor Magazine, Bob Babbitt, a Triathlete since 1978 and member of the Ironman Hall of Fame.  “You go from school to your profession to having a family, and then because you’re goal-oriented you ask, ‘What’s next?’”.  All you have to do is put one foot in front of the other and you can be successful, “says Babbitt.  “Anybody can do it!  You don’t have to conform to any preconceived idea of what or who a Triathlete is.  You just need the guts to get out the door.”